The future is no longer near; it’s here.
Technology has evolved tenfold in the last decade and the event industry has seen a direct impact. Just take a look around and you’ll see that robots, holograms and virtual reality surround us everyday. Augmented reality is no different. If you weren’t aware of these types of AR before, hurry up and get acquainted now before you’re left in the event industry dust.
As the newest addition to the augmented reality realm, transparent AR uses LED or OLED lighting as a window to a three-dimensional environment. Most common in large group presentations and with larger objects, transparent AR allows users to experience objects that due to size or difficulty to transfer, they may never get the chance to otherwise experience. Industries such as medical and automotive have been quick to latch onto this new technology.