When I first started in this industry almost twenty something years ago, I was fascinated by how we could transform a bare, empty hall into a variety of environments. Basically anything the client desired. If the client wanted a beach, we provided a place to relax in the sand with the ability to dip your toes. If they asked for a winter wonderland we played mother nature and made it snow.
These early transformations manufactured my outlook on what a trade show could become. It was more than constructing a grid of square spaces on a floor and more of making it an experience for the ones who would attend. I still hold this philosophy near to my heart and try to make my clients aspirations a reality. When Amazon approached us asking for a networking lounge, we harnessed that cloud based concept and turned this space into an area that felt like you were actually high in the sky. Floating in the clouds.
I truly love what I do. I love seeing the look on a clients face when we take their request and take their desires to another level. When people ask me what I do for a living my natural instinct is to say, “I’m in sales, trade shows”. But I honestly don’t feel like that is what I do. My excitement comes from meeting new people and developing long lasting relationships where I can be myself around them. Giving them solace in the fact that their event will run successfully.